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WHAT TEENS WANT AGENDA (speakers, subjects, session times subject to change) DAY ONE - JUNE 25, 2008 12:00 - 2:00 p.m. Check-In 2:00 - 2:10 p.m. Welcome Address Todd Wasserman, Editor, Brandweek 2:10 - 2:50 p.m. OPENING KEYNOTE 2:50 - 3:30 p.m. ANTICIPATING TEEN TRENDS Tina Wells will explore the major macrotrends with teens today focusing on music, mobile, tech and retail. What are the major trends on the horizon? What will be hot over the next three years? What are the major trends happening for teen girls vs. teen boys? The rules of engagement are changing. How are you going to reach teens on all platforms? How will you have an impact on your audience? How do you get your audience involved and engage them on such topics as music, fashion, technology and politics? Learn what information teens want and how to get them to respond to you and your brand. Tina Wells, CEO, Buzz Marketing Group 3:30 – 4:00 p.m. Networking Break 4:00 – 4:40 p.m. PANEL: HOW TO KEEP IT REAL WITHOUT LOSING YOUR AUDIENCE What are the key steps to building loyalty with your brand through authentic messaging? Examine the most effective and profitable ways to keep your credibility, create a strong brand relationship, and maintain trust with teen consumers. Hear from top marketing experts who explore ideas to create a brand with attitude in order to keep it honest and fun without losing teens attention. 4:40 – 5:20 p.m. PANEL: TEENS AND TWEENS MOBILE MEDIA HABITS REVEALED Teens and tweens are the most receptive of all demographic groups to digital promotions. Marketers and media executives need to understand digital natives as they mature and reshape the way we think about new and traditional media. Hear from mobile marketing experts on what works and what doesn’t and gain exclusive research findings from Nielsen’s mobile media habits report on Teens and Tweens. Moderated by Nic Covey, Lead Analyst, Nielsen Mobile 5:30 – 6:30 p.m. MarTEENi Hour Networking Reception DAY TWO - JUNE 26, 2008 8:00 – 9:00 a.m. CONTINENTAL BREAKFAST 9:00 – 9:10 a.m. DAY ONE RECAP Todd Wasserman, Editor, Brandweek 9:10 – 9:55 a.m. KEYNOTE 10:00 – 10:50 a.m. TEEN RESEARCH UPDATE 10:50 – 11:20 a.m. Networking Break 11:20 – 12:00 p.m. KEYNOTE 12:00 – 12:40 p.m. PANEL: ENGAGING TEEN CONSUMERS THROUGH CAUSE BRANDING SRATEGIES Technology has given the Teens complete access to what is happening around the globe. Almost 90% of teenagers said they would switch to a brand affiliated with a good cause, if price and quality were equal. They are attuned to natural and social world changing events and they have the knowledge and ability to support the causes they believe in. Learn how to align your brand with a cause that is relevant, authentic, sustainable and engaging, as well as one that is true to the core brand identity. Karin Buchholz, Vice President Community Relations & Fan Development, New York Knicks 12:40– 2:00 p.m. WHAT TEENS WANT LUNCHEON 2:00 – 2:50 p.m. PANEL: GET YOUR BRAND INTO THE GAME Video games are bigger than ever and at the center of entertainment for teens. How can you get your brand intertwined in video games to reach this influential and highly active audience? What makes for the most effective product placement opportunities in games? What special challenges does the games production cycle pose for brand marketers? Some of today’s top gaming experts will cover several case studies in this medium. David Anderson, Senior Director of Business Development, Activision Mike Racic, Senior Vice President, N.Y. Director of Digital Communications, Universal McCann Dario Raciti, Group Director and Gaming Leader, OMD Moderated by Simon Whitcombe, Publishing Director, Future US 3:00 – 4:30 p.m. WHAT TEENS WANT: TEEN PANEL Our popular Teen panel focuses on the latest trends among today’s teen boys and girls. From their usage of social media and mobile technologies to their preferred social spaces - find out how and where they're connecting and the best ways your brand can get invited into their world. |