Speaker Bios
|
| Keynote Speakers: |
| |
Chris Di Cesare
Head of Marketing
YouTube
Chris Di Cesare leads all marketing efforts for YouTube, as well as develop brand strategy, continue to foster community growth and involvement and maintain marketing best practices for YouTube. Chris has over 16 years of experience in creative marketing and strategic planning in interactive entertainment and new media. Prior to YouTube, Chris spent 12 years at Microsoft in product management and marketing leadership roles. He most recently served as the creative marketing lead for the launch of Halo 3 and has been actively involved in many notable product launches all while spearheading marketing efforts involving the fusion of entertainment, technology and content. In holiday '06, he oversaw the unique Xbox/Burger King promotion that featured three original Burger King-themed Xbox games. This out-of-the-box marketing program was widely acknowledged for its contribution in driving a phenomenal 40 percent increase in Burger King sales. These notable revenue results and innovative approach to marketing has resulted in several prestigious awards, including a "Gold CLIO" and the "Titanium Grand Prix" at the '07 Cannes International Ad Festival. |
 |
| |
Ann Shoket
Editor-in-Chief
Seventeen
Ann Shoket was named editor-in-chief of Seventeen magazine in January 2007. Under her helm, the fashion and beauty icon publication for teen girls continues to represent an important rite of passage, helping more than 13 million readers grow up to be confident, self-assured young women. Ann was also recently named the 9th most powerful magazine editor on the Forbes Most Powerful U.S. Fashion Magazine Editors annual list. Within a year of heading the magazine, Shoket implemented a multitude of fun, interactive editorial programs that inspire confidence among Seventeen readers. One of the most buzz-worthy programs is the “Seventeen Body Peace Project,” a year-long initiative to help girls stop obsessing about what their body looks like, start appreciating it for what it can do, and, and ultimately make peace with their bodies. Seventeen also partnered with MySpace, the largest social networking site, to launch the ground-breaking Web reality program “Freshman 15,” which gives millions of teens an inside scoop on the often overwhelming emotional and lifestyle changes taking place at college. Seventeen has also experienced enormous success both on the newsstand and online under Shoket. Her first issue in April 2007 had a 17 percent increase on the newsstand compared to the April 2006 issue. For the year, Seventeen became the No. 1-selling teen magazine on newsstands for 2007, the first time this has happened for Seventeen since Hearst Magazines acquired it in 2003. Additionally, after a relaunch of Seventeen.com in April of 2007, the website has had more than 1.3 million unique visitors per month. |
 |
| |
Steve Greenberg
CEO & Founder
S-Curve Records
Steve Greenberg founded S-Curve Records in 2000 after a two- year hiatus. S-Curve has had great success with a wide range of projects, including releases from Joss Stone (the 3.5 million-selling “Soul Sessions” LP and the 4.5 million-selling “Mind, Body and Soul” LP) and Fountains of Wayne (the multi-Grammy nominated “Stacy’s Mom” from the 500,000-selling album “Welcome interstate Managers.”). Steve was a 2005 Grammy nominee in the 'Best Pop Vocal Album' category as co-producer of Stone’s “Mind, Body and Soul.” S-Curve’s very first release, “Who Let The Dogs Out” by Baha Men, sold over four million albums worldwide and earned Steve a 2001 Grammy Award in the '”Best Dance Recording” category as producer. In January 2005, Steve Greenberg placed S-Curve in hibernation in order to become President of Columbia Records. During Steve’s tenure at Columbia he discovered the Jonas brothers and produced their debut album, “It’s About Time,” which launched their career as teen sensations. In its new incarnation, S-curve has signed exclusive recording and ancillary rights deals with a diverse roster of artists, including legendary vocalist Tom Jones, rock bands We The Kings, Tinted Windows, Care Bears On Fire, and singer/songwriters Little Jackie and Diane Birch. |
 |
| |
Bill O'Dowd
President
Dolphin Digital Media and Dolphin Entertainment
Bill O’Dowd has built his career around producing quality, wholesome entertainment for teens as CEO of Dolphin Entertainment, the leading proprietor of television programs and films for children (Zoey 101, Ned's Declassified School Survival Guide, etc.). Recently, Bill executive produced the smash hit Nickelodeon musical, “Spectacular!” which follows the journey of budding rock star Nikko. O'Dowd is also an activist dedicated to finding solutions to the hazards children face online--namely, cyber bullying--through his company Dolphin Digital Media. |
 |
| |
| |
| Additional Speakers: |
| |
Niels Aillaud, Senior Digital Marketing Manager, LG Electronics MobileComm, USA
Scott Birnbaum, SVP, Marketing, Aeropostale
Anne Bologna, Founding Partner & CEO, Toy New York
Catherine Cook, Teen Founder, myYearbook.com
Geoff Cook, Chief Executive Officer, myYearbook.com
Nic Covey, Director of Insights, The Nielsen Company
Aria Finger, Chief Marketing Officer, Do Something
Sharon Greene, Managing Director, RISC International
Elizabeth Harz, SVP, Global Media Sales, Electronic Arts
Teemu Huuhtanen, EVP, Marketing & Business Development, Sulake Corporation & President, North America, Sulake
Jack Koch, Head of Marketing Research, Massive
Olivia Maloney, Director, PLATFORM-A | AOL Latino
Joe Marchese, President, SocialVibe
Amanda Mills, President & CEO, EnterTEENment
Matt Milner, VP Social Media, Hearst Magazines Digital Media
Jason Nadler, Head, UTA Online
Erin Noonan, Account Director, R/GA
Allison O'Keefe Wright, VP, Strategic Insights & Research, MTV Networks
Rebecca Roban, VP, Campaign Director, The Advertising Council
Adam Salgado, Marketing Director, Houston Region, McDonald's USA
Tommy Thompson, President, iNSPIRE!
Damon Whiteside, SVP, Marketing, Walt Disney Records - Disney Music Group
|
| Moderators: |
| |
Daniel Aversano, Senior Product Manager, The Nielsen Company
Gerardo Guzman, Director Video Games, The Nielsen Company
Mark Hosbein, SVP, Marketing, The Nielsen Company
Rob Levine, Executive Editor, Billboard
Georg Szalai, NY Bureau Chief and Business Editor, The Hollywood Reporter
Todd Wasserman, Editor, Brandweek
|
|
|
|
